Hailey Bieber has officially said goodbye to her signature hair color — and fans immediately noticed.
The model and Rhode founder debuted her darkest hair color in more than a decade, trading her familiar light-brown look for a noticeably deeper shade just in time for fall.
The transformation quickly caught attention online, with fans reacting to the dramatic change across social media.
For someone whose beauty and fashion choices regularly become trends, Hailey’s latest transformation was almost guaranteed to get people talking.
Her new darker look also arrives at the perfect time of year, with deeper hair colors becoming a popular choice as fall begins.
Hailey has frequently experimented with her appearance over the years, but this change stands out because of how different it is from the lighter shades she has worn recently.
And, as usual, the internet has already started debating one question:
Should Hailey keep the darker hair?
One thing is certain — fans definitely weren’t expecting this transformation.